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Marketing Plan - Overview, Purpose, and Structure

A marketing plan should observe the 80:20 rule – i.e., for maximum impact, it should focus on the 20% of products and services that account for 80% of volumes and the 20% of customers that bring in 80% of revenue. Purpose of a Marketing Plan. The purpose of a marketing plan includes the following:

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6 Elements of a Successful Product Marketing Plan

Sep 05, 2018 · But there’s one other thing that frequently causes new products to fail: a substandard, incomplete, or (in some cases) non-existent product marketing plan. Do you want to learn how your product can be one of the 20% that succeed? Here are 6 key elements you need to consider when creating your product marketing plan. 1. Analyzing the competition

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